We are excited to share this interview with Krista Neher, one of our speakers for the
TecTuneUp event coming up this Tuesday April,17th. Krista is the founder and
CEO of Boot Camp Digital, a social media and internet marketing training company
in Cincinnati, here’s what she had to say:
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| Krista Neher Providing Pinterest Training |
What do you see as the hottest technology trends for your
industry?
"The
latest trends in social media
and digital marketing technology
focus around two
main areas: scalability and mobile.
Social
media marketing focuses a lot on building relationships, finding influencers
and building community. These tasks used
to be very manual and there were not a lot of tools to help big organizations
track and understand their audiences in a meaningful way. Today, much of the
technological innovation in digital marketing is about making digital more
scalable for large organizations. The
second main trend is mobile. Mobile is
changing everything for businesses and digital. As mobile phones demand more of
our time and attention, the way that
businesses approach their digital marketing must adapt. It isn't about putting
websites on mobile phones, or even making them mobile compatible. It is about understanding how people interact
differently with mobile devices and how their needs, wants and habits are
different in mobile versus online.
Mobile also has tremendous power as a service offering, but many
businesses are too focused on how to market on mobile that they miss thinking about
how they
can better serve their customers with mobile."
What are your thoughts on the role of innovation in driving
economic growth?
"Technology
really is changing the way we communicate, operate and just get things done.
Even small businesses can now achieve more faster than ever before. Technology
is empowering businesses to achieve their goals and get more done with less
time. Today,
it doesn't take tens of thousands of dollars to bring an idea to life online. I
think that technology is empowering small and medium businesses to compete much
more effectively. Technology is reducing
the amount of time and effort that it takes for information to
travel. We are more connected and more
aware than ever before. This
leads to better, more relevant information which leads to more innovation."
What do you see as the chief barriers to innovation and
technology?
"Even
today, many business leaders don't understand technology and social media and
how it can propel their organization forward. They focus on the downside and
find barriers versus overcoming the barriers to realize the upside. The gap between big companies and small
companies is reversing. It used to be that big companies could afford
technology and were the early adopters while the small companies couldn't
afford it. Now, technology is changing quicker than organizations and systems
can change and adapt. The small businesses are nimble enough to take advantage
of this and the large organizations are the late adopters. The reality is that people are changing and
adapting quicker than ever. This means that businesses have to create models
that allow them to adapt quicker. Consider that Google+ had 50 million users in
only a few months. It took almost 30 years for television to reach 50 million
people. People change faster
and as a result we need to learn faster and adapt faster."
What problems do you solve for your customers?
"With
the pace at which technologies are introduced and adopted by consumers,
businesses are having a hard time keeping up. We help businesses learn and
understand new digital tools and marketing opportunities so that they can stay ahead
of the curve. Our mission is to help
businesses succeed by helping them to harness the power of digital tools to
propel their organization forward. We are a training organization, and we
believe that organizations need more and better training to stay in tune with
their customers and to take advantage of opportunities before their competitors
do. I
help companies get better results faster by being more educated and more innovative.
In this day and age, the company that learns the fastest wins."
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| A Full House for Social Media Training at Boot Camp Digital |
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